
Issue 214
Happy Tuesday, and welcome to the first September 2024 edition of the Fundraising Weekly! That’s right, year-end fundraising prep is upon us and you can expect the rest of the year to be a blur from here. But take a deep breath! This community has your back.
Scroll on down for the latest fundraising ideas and strategies relating to text-to-give, gala fundraisers, and capital campaigns!
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Great Fundraising Posts
Understanding the Key Differences Between Text-to-Donate Versus Text-to-Give
Philip Portman (NonProfitPro)
People who support your cause are likely spending a lot of time on their phones. That makes text fundraising an excellent way to reach your donors. But what’s the difference between text-to-donate and text-to-give? This blog post will help you understand the difference between the two so you can decide the right strategy for your nonprofit.
Don’t Chase Prospects, Look for the Willing
Jim Langley (Market Smart)
When we think of people as prospects, we approach them with our lists of what we want them to do for us. When we realize they are not prospective donors but people already willing to give, we realize the challenge is to create the circumstances that make them want to give. In this blog post, Jim talks about the difference between prospects and people who are willing to give, and how you can leverage that difference for more successful fundraising.
#5 Capital Campaign Readiness: Three Questions Your Early Case for Support Must Answer
Gail Perry Group (Gail Perry Group)
When you are planning a capital campaign, one of your first projects will be to develop an Early Case for Support describing your campaign plans. This is distinct from a comprehensive Case for Support. This blog post features three questions you must answer in your Early Case for Support.
3 Easy Fundraising Lessons
Jeff Brooks (Future Fundraising Now)
There’s always more to learn when it comes to fundraising. In this blog post, Jeff highlights a piece of direct mail he got recently and shares three easy fundraising lessons to learn from it.
Worried About Meeting Your Fundraising Goals This Year? Here’s What To Focus On
Jeff Schreifels (Veritus Group)
We’re officially in the last quarter of the year. This is the time where many fundraisers start to worry about whether or not they’ll meet their revenue goals for the year—and you may be one of them. If that’s you, check out this post that shares what you should focus on to help you meet your goals.
Your Printed Newsletter: The Final Big Idea That Brings it All Together
Steven Screen (The Better Fundraising Co.)
A printed newsletter should be able to bring in a lot of money for your organization. Maybe even more than direct appeals. In this blog post, Steven offers a final idea for your newsletter to help you have more fundraising success.
How to Show Appreciation to Major Donors at Your Gala Event
Sarah Sebastian (Get Fully Funded)
Your major donors are among your most impactful supporters. It’s important to continue to steward the relationship you have with them, and an event can be a great place to do that. In this blog post, Sarah offers suggestions to show appreciation to donors at a gala event.
3 Easy Ways to Super-Charge Your Year-End Fundraising
Sean Triner (Moceanic)
In the USA around 40% of all charitable giving happens in the month of December. You likely already know this and have a great year-end fundraising campaign planned. If you want to make your campaign stronger than ever, check out this blog post where Sean offers three ways to super-charge your fundraising.
Capital Campaigns Build Capacity (Not Just Buildings)
Andrea Kihlstedt (Capital Campaign Pro)
When you think about capital campaigns, raising funds for buildings is probably the first thing that comes to your mind. However, there are other things you can use a capital campaign for. In this blog post, Andrea offers a list of things to build a capacity capital campaign around.